Conversions are what helps keep your ecommerce store alive, but what if no one’s buying anything?
The first step is to use WooCommerce, which makes managing an online store easier. The second step is to boost conversions using highly effective WooCommerce tips.
These tips help you take WooCommerce to the next level. If you’re ready to start growing your online store, start implementing these tips today.
Offer Multiple Payment Methods
One of the easiest WooCommerce tips to implement is offering multiple payment methods. You never know what’s more convenient for your customers. Some may only use credit cards while others prefer PayPal. WooCommerce offers numerous payment extensions for free to ensure you always have the perfect way for your customers to pay.
They’re easy to set up and it helps reduce shopping cart abandonment when shoppers find out their preferred payment method isn’t accepted.
Speed Things Up
No matter how many WooCommerce tips you try, a slow loading site still hurts conversions. The problem isn’t your products or checkout process. It’s the fact that shoppers don’t stay on your site long enough to view any products. When pages load too slowly, your shoppers abandon your site for the competition.
A few simple ways to speed things up include:
- Compressing image sizes (high-quality images don’t have to slow your site down)
- Use a WordPress caching plugin
- Run the free Google PageSpeed Insights tool (offers suggestions on ways to improve)
Reduce Cart Abandonment
Shopping cart abandonment is an issue for all ecommerce stores. Boost your conversions by making the checkout process as simple and painless as possible. One of the best places to start is with a WooCommerce cart abandonment plugin, such as:
Even with the right plugin, your shopping cart might still be too intimidating. Ensure consumers aren’t afraid to go through the process by:
- Limiting how much information you ask for
- Offering checkout without creating an account
- Limiting the number of steps during the process
- Making it easy to enter information on any device
WooCommerce also lists shopping cart extensions designed to boost conversions. For instance, add in upsells, offer free shipping, provide special discounts and more.
Use Enhanced eCommerce Tracking
Google Analytics is ideal for helping you better understand your site’s performance. It’s also perfect for increasing conversions with WooCommerce. Google added Enhanced eCommerce Tracking as a new data point to track. The Enhanced Ecommerce Google Analytics plugin allows you to take advantage of this in your WooCommerce store.
Find out where cart abandonment happens, see how many related products shoppers click on and display shopping behaviour reports.
Showcase Your Products Better
One of the harder WooCommerce tips to implement is showcasing your products in their best light. While it’s technically easy, you have so many customisation options that it may seem overwhelming to start with. For instance, should you list your products in a list format or grid? How large should product images be? How long should your product descriptions be?
WooCommerce also offers extensions to improve product listings, such as offering a quick-view option, and merchandising extensions to give customers more options, such as comparing products side-by-side.
It’s also important to provide detailed product descriptions showcase all features and try to answer all questions. Offering multiple images or even a short video of each product helps show consumers more so they’re more likely to buy.
No matter what platform you build your ecommerce site on, reviews are important. In fact, 84% of consumers trust online reviews as much as a friend’s personal recommendation. If it’s between your site and a site that includes customer reviews, shoppers prefer the site with reviews.
People want to know that others have tried the product they’re considering. It’s peace of mind before making an investment. This is especially true on higher priced items. Even with the best product images and descriptions, reviews make a difference. This is one of the best WooCommerce tips for seeing an increase in conversions faster.
Is your ecommerce store optimised with the right WooCommerce settings and extensions? Contact StuartMedia today to learn more about using WooCommerce and how to improve your site.
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